I follow Seth Godin‘s blog, because he tends to have interesting things to say about marketing. This time I think he’s really really right; organizations that are trying to maintain a status quo through regulation are doing their members a disservice; the world is changing, and the pace of change in the world is ever increasing, so you’re better off if your trade association helps you adapt to the changing world and remain relevant 5 years from now, than if it fights a losing battle against change and innovation.

Advertisements